SEO Optimization

Core Web Vitals are a set of key metrics from Google that assess the speed and usability of a website from a user perspective. These metrics directly affect search rankings.

Three main metrics:

• LCP (Largest Contentful Paint) — measures loading performance of the main content.
• FID (First Input Delay) — measures interactivity and response time to user actions.
• CLS (Cumulative Layout Shift) — measures visual stability and prevents layout shifts during loading.

Why it matters:

• Google takes these metrics into account when ranking websites and highlights them as key indicators of user experience quality.
• Good Core Web Vitals improve user experience, build trust, reduce bounce rates, and increase conversions.
• A fast and stable site is not only convenient for users but also gives you a competitive edge in search results.

We monitor these metrics and help bring your site in line with Google’s latest standards — to ensure it’s both visible and user-friendly.

Organic traffic refers to visitors who arrive at your website through unpaid search results (e.g., Google), rather than through ads.

Why it's valuable:

• It’s free — you don’t pay for each click.
• It’s sustainable — with proper SEO, the traffic remains steady over time.
• It’s targeted — users are actively looking for what you offer.
• It grows — with consistent SEO work, organic traffic tends to increase over time.

Organic traffic is the foundation of long-term marketing. Unlike paid ads, it doesn’t vanish when your budget runs out.

We build SEO strategies that attract a steady stream of qualified visitors from search — not just once, but continuously.

Meta tags are HTML elements that help search engines understand the content of a page. Users don’t see them directly, but they influence how a site appears in search results and on social media.

Key meta tags include:

• title — the page title. It appears in search results and the browser tab.
• description — a short description of the page. Often used in search snippets.
• og:title, og:description — Open Graph tags used for how the page appears when shared on social media.
• canonical — tells search engines which version of a page is primary and helps prevent duplicate content issues.

Why they matter:

• They increase click-through rate (CTR) — well-written snippets attract more attention in search results.
• They help search engines correctly interpret and index the page content.
• They control how a page looks in search results and when shared on social media.
• They prevent content duplication and structural errors on the site.

Properly configured meta tags make a website more visible, understandable, and appealing — both to search engines and users.

Behavioral factors are data about how users interact with a website: how long they stay on pages, how they navigate between them, and whether they return. Search engines like Google take these signals into account when ranking sites.

Key behavioral metrics:

• Time on site — how long a visitor stays on a page.
• Pages per visit — how many pages are viewed in one session.
• Bounce rate — whether a user leaves the site without interacting.
• Return visits — whether users come back to the site.
• CTR (click-through rate) — how often users click through to your site from search results.

Why this matters for SEO:

• If users leave quickly — it signals that the page doesn’t meet expectations.
• If they stay, read, and return — it indicates useful, high-quality content.
• Search engines use behavioral data as a factor in ranking relevance.

The more user-friendly your site is (structure, speed, navigation), the better your behavioral metrics — and the higher your rankings.

Faceted navigation is a system of filters that allows users to quickly find the desired products or materials on a website. Examples include filters by brand, color, size, price, and other parameters.

From an SEO perspective, this type of navigation can create issues, since each filter selection can generate a new page with a unique URL. This can lead to:

• content duplication;
• indexing of low-value or empty pages;
• inefficient use of crawl budget (bots waste resources on secondary pages).

Faceted navigation optimization is a balance between user convenience and SEO efficiency. We implement:

• indexing restrictions for only necessary filter combinations;
• canonical URLs to handle duplicate content;
• robots.txt and noindex meta tags to exclude secondary pages from indexing;
• clean and logical URL structures with filters.

Why it matters:

• users benefit from fast and relevant filtering options;
• search engines index only the valuable and meaningful pages;
• the site gets a clearer and more prioritized structure in search results.

Faceted navigation is a powerful sales tool. We configure it to help users while still supporting SEO goals.

Crawl budget refers to the number of pages a search engine bot (like Googlebot) is able to scan on your website during a single visit.

Simply put:

It’s like a search engine’s attention span. Your site may have 1,000 pages, but Google might crawl only 200 — the rest could be skipped and never indexed.

Why it matters:

• If your site is large but not optimized, important pages may remain unindexed.
• Duplicate, empty, or technical pages waste crawl resources.
• Slow loading reduces the number of pages the bot can scan.

How we help make the most of your crawl budget:

• Block unnecessary pages from indexing (via `robots.txt` or `noindex`).
• Eliminate duplicates, errors, and unnecessary redirects.
• Optimize website loading speed.
• Create a logical structure to ensure important pages are crawled first.

SEO for eCommerce is a distinct category of tasks. When a website has hundreds or thousands of pages that are regularly updated, standard approaches are no longer sufficient. Precision, structure, and technical refinement become crucial.

Key aspects:

• Catalog structure — it must be logical and user-friendly so that both users and search engines can easily navigate products and categories.
• Filters and faceted navigation — require precise SEO configuration to avoid duplicates and make efficient use of crawl budget.
• Product pages — must include unique descriptions, meta tags, technical specifications, and schema markup.
• Automatic meta tag generation — enables correct title and description templates while maintaining quality.
• Pagination — should be properly implemented (rel="next", rel="prev" or alternatives).
• Page speed — especially critical for mobile users and directly impacts conversion.
• Google Merchant Center integration — increases product visibility in Google Shopping and attracts more targeted traffic.

Other important considerations:

• Chosen CMS and technical implementation: URL structure, filtering system, page templates.
• User behavior: page depth, return visits, time on site, and other behavioral signals.
• Scalability — ability to add new languages, regions, and categories without breaking structure.

SEO for eCommerce requires a systematic approach and technical expertise. We build strategies not just to increase traffic, but to ensure steady growth and sales, even in competitive niches.

Google Merchant Center (GMC) is a Google service that allows you to upload product data to appear in Google Shopping, search results, and ad campaigns.

It does not replace SEO, but can greatly enhance its effectiveness — especially for online stores.

How it works:

• You submit a product feed to GMC (in XML, CSV, or via CMS).
• After moderation, your products appear in Google Shopping and search results.
• You can launch ads via Google Ads or participate in free listings (if available in your region).

Why it matters for SEO and promotion:

• Increases visibility — products appear in visual sections on Google’s first page.
• Improves click-through rate (CTR) — product cards display images, prices, and names.
• Helps users quickly compare your offers with competitors.
• Enhances your SEO strategy — lets you occupy more visual space in search results.
• Works in combination with structured data and stock availability — increasing trust in your store.

What you need to get started:

• A product feed with complete and up-to-date information.
• Correct meta tags and a readable URL structure.
• Structured data set up on product pages.
• A Google Ads account (if you plan to run paid campaigns).

GMC is a powerful tool that enhances SEO, expands search reach, and directly impacts sales in eCommerce projects.

If you are targeting not only your local market but also other countries, regions, or language audiences, international SEO (International / Multilingual / Multiregional SEO) becomes a crucial step for effective promotion.

Why this is important:

• Search engines need to clearly understand which country and language each page is intended for.
• Without localization, you risk losing relevance and appearing in search results for the wrong audience.
• Incorrect setup can lead to duplicate pages, lower rankings, and indexing issues.

What international SEO includes:

• Analysis of target countries and regions, and development of a promotion strategy.
• Hreflang implementation — specifying the language and region for each page (e.g., en-us, de-de, sk-sk).
• Localization of URL structure: /en/, /de/, subdomains or separate domains — depending on the model.
• Translation and adaptation of content, taking into account terminology, local specifics, and search behavior.
• Separate setup of Google Search Console for each region or language.
• Support for multilingual and multiregional structure: canonical tags, sitemaps, redirects, indexing rules.

What international SEO delivers:

• Broader reach and access to international markets.
• Increased organic traffic from target countries.
• Improved trust through localized content.
• Reduced competition by targeting specific local niches.

International SEO is more than just translating a site — it's a strategic expansion into new markets. We build it to ensure each local version contributes to traffic, trust, and sales growth in its region.

A one-time SEO audit is a professional evaluation of your site from technical, structural, and content perspectives. It helps uncover issues and hidden problems that hinder search performance.

When an audit is especially relevant:

• You’re unsure how well your site is optimized.
• Traffic has dropped or stopped growing and you don’t know why.
• You’re planning a new site launch or a redesign.
• You want to start SEO promotion but first need to assess the current situation.
• An audit hasn’t been conducted in the past 6–12 months.

What a one-time SEO audit includes:

• Technical condition analysis: load speed, errors, indexing.
• URL structure check, navigation, and internal linking.
• Evaluation of meta tags, headings, alt attributes, canonical and other SEO elements.
• Search for duplicates, broken links, issues with robots.txt and sitemap.
• Mobile responsiveness and Core Web Vitals assessment.
• Content analysis: uniqueness, relevance, keyword usage.
• Detailed report with priorities and actionable recommendations.
• Optional written consultation based on the findings.

What the audit provides:

• A clear understanding of your website’s current condition.
• Identification of growth points and priority areas.
• Increased efficiency in future SEO efforts.

An audit is the first step to growth: it helps eliminate barriers and avoid wasting your budget.

The format of SEO support depends on your project’s current state and goals: whether you want to maintain positions, increase traffic, or improve visibility. Below is a quick guide to the main options.

Do you have a new or small website?

• Basic support is a good start — it includes regular technical monitoring and first steps toward stability.
• We’ll help you secure visibility in search, fix errors, track positions, and retain traffic.

Ideal for landing pages, simple business sites, blogs, and low-competition niches.

Already have positions and want to grow further?

• Choose active SEO support.
• We optimize the structure and content, implement schema markup, analyze user experience (UX), and provide improvement recommendations — so your website not only attracts but retains visitors.

Perfect for corporate websites and growing online projects.

Want fast and full-scale growth?

• We recommend comprehensive support: SEO + content + link building. We create new pages, write articles, publish external links (mentions and backlinks from reputable sources), analyze competitors, and provide monthly reports on traffic and positions.

Best for eCommerce stores, marketplaces, content platforms, and large-scale web projects.

Not sure where to start?

Start with a one-time SEO audit. It will give you a full picture of your site’s condition, highlight weaknesses, and help you choose the best support plan.

If you order a website from us, basic SEO setup is already included:

• proper structure and page logic;
• optimized loading speed;
• meta tags and schema markup;
• integrated analytics and tracking systems.

If your site was developed elsewhere, we join the project as SEO specialists:

• conduct technical and content audits;
• prepare a tailored optimization plan;
• create clear tasks for developers and content managers;
• oversee implementation and provide feedback.

Technical limitations:

On website builders and CMSs with limited functionality, it's not always possible to implement the full range of SEO tasks. That usually means you won’t be able to:

• implement server-side rendering (SSR);
• deeply optimize rendering and loading performance;
• apply flexible schema markup;
• customize the URL structure according to SEO best practices.

To achieve maximum SEO effectiveness — especially in competitive markets — we recommend using modern frameworks like Nuxt (Vue) or Next (React) with SSR or SSG. This provides full control over technical SEO, indexing, and performance.

• develop a promotion strategy;
• prepare detailed recommendations;
• consult and support implementation — even if code access is limited.